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All about price, and positioning for largest pool of buyers

Most real estate agents have the same sales tools; it’s how they use them that can mean the difference between a sale or a house that languishes on the market.

“Sold” is music to anyone involved in real estate.

“Sold” is music to anyone involved in real estate.

But getting the elements right to move a property fast is a tricky mix of marketing, just-right pricing and positioning the property in the most favorable light to the largest pool of buyers.

The keys to moving real estate from sale to sold boil down to some essential elements:

Understanding the market, location and neighborhood along with what surrounds it.

Identifying and effectively promoting to potential buyers.

Taking the emotion out of the experience.

Setting the right price.

Indeed, the bottom line is price.

“Price has to overcome all objections,” said D. Brad Patt, senior vice president of Berkshire Hathaway HomeServices, Fox & Roach and The Trident Group in Coopersburg.

Price is an emotionally charged issue for lots of reasons, since a homeowner has invested time, money and memories into a property.

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