The Lehigh Valley is getting a new retailer that is capitalizing on the popularity of charcuterie.
Graze Craze is opening Friday at 4612 Broadway Road in the Tilghman Square in Allentown.
Graze Craze is a growing charcuterie concept retailer that offers a range of grazing options curated by what the franchise refers to as its “Grazologists.”
Staff make arrangements that include options ranging from fresh fruit and vegetables to gourmet meats and cheeses, artisanal sweets and nuts.
They have collections ranging from smaller options geared for snacking to larger ornate boards for events.
The new charcuterie store is family owned and operated by Rusty and Jeanne Kuchta, a husband-wife team and pharmacists who have lived in the area for more than 20 years.
“We have been making our own charcuterie boards for years, so it’s only fitting that we share our love for graze-style eating with the community,” said Jeanne Kuchta. “Rusty and I are thrilled to embark upon this new journey with our family and share this special concept with locals.”
The Kuchtas plan to donate a portion of their store’s sales to support MollySTRONG Foundation, a non-profit organization, named after their daughter who battled Leukemia, that raises funds for research at St. Jude Hospital’s Mullighan Lab.
The Allentown Graze Craze is open Tuesday through Saturday from 10 a.m. – 6 p.m. and Sunday from 10 a.m. – 2 p.m.