As Covid restrictions ease across the country, vaccines are jabbed into arms and fitness centers revoke mask-wearing policies, more people are heading back to the gym, new research shows.
Jefferies has been tracking visits to fitness chains such as Planet Fitness and 24 Hour Fitness and monitoring online searches for gyms and digital fitness programs such as Peloton. While many Americans invested in the latter during the health crisis, aspiring to break a sweat at home, that demand appears to be fading.
