Fiat of the Lehigh Valley had been operating from in the Chrysler Jeep Dodge Ram dealership on Hecktown Road near Easton, but soon will have its own sales and service center on a pad site on the dealership grounds.
Brown Daub broke ground on the new $3 million dealership today and expects the building to be completed early next year.
Boyle Construction of Allentown is managing the project.
When it’s open, the new Fiat Studio will feature a Fiat-exclusive experience with dedicated service bays and parts counter.
The new facility also will be home to the Lehigh Valley’s first Alfa Romeo dealership, which will locate there next year.