BSI Corporate Benefits will match donations made to the St. Luke’s University Health Network’s Sacred Heart hospital campus in downtown Allentown. BSI, a national employee benefits firm headquartered in Bethlehem, will match every Heart of the City campaign leadership gift of $1,000 or more up to $250,000.
Heart of the City is a $3 million dollar fundraising campaign for facility improvements to the hospital, at 421 W. Chew St., as well as to implement new specialty services and behavioral health resources there.
Anthony DaRe, CEO of BSI Corporate Benefits, was inspired to help Allentown by supporting the hospital. “Supporting a high-quality, low-cost hospital system in the heart of our city changes the lives of Allentown residents and aims to lower company healthcare costs by eliminating the need to travel to Philadelphia or New York,” he said.
DaRe’s parents were Allentown Central Catholic High School sweethearts who instilled within him the importance of supporting the community they called home.
“I am deeply committed to St. Luke’s both professionally and personally,” said DaRe. “My family immigrated to the United States more than 100 years ago and settled in Allentown, and it has been our home ever since. My children were born at St. Luke’s, and years later, when my middle daughter experienced a significant medical emergency, St. Luke’s was there to care for her.”
DaRe founded BSI Corporate Benefits in Detroit in 2003, and moved the headquarters to the Lehigh Valley in 2010.