Byheart, a baby nutrition company which has formula manufacturing facilities in Reading, has announced its first expansion into retail, launching its clinically proven, easy-to-digest and certified-clean ingredients infant formula at Target stores nationwide.
Following its launch in 2022, ByHeart’s infant formula will be available in brick-and-mortar stores for the first time and on Target.com.
The company said it will also relaunch its product direct-to-consumer at ByHeart.com later this year.
“This is a major step in our continued commitment to bring more families the high-quality nutrition they deserve,” said Mia Funt, president and co-founder of ByHeart
ByHeart created an infant formula with a patented protein blend that gets closest to breast milk by adding the two most abundant breast milk proteins – lactoferrin and alpha-lactalbumin — and broken-down proteins.
“We believe infant formula is the most important food for the most important people and we treat it that way from start to finish, “said Funt. “We set out to change formula by changing how we do everything about formula – from science and sourcing to quality standards, manufacturing and packaging – it’s not easy to make formula this way. It took time and resources to conduct our own clinical trial and build our own factories. We are proud to now offer our infant formula in Target stores nationwide. This is a major step in our continued commitment to bring more families the high-quality nutrition they deserve and build a future where all parents can feel amazing about how they feed.”