Center for Vision Loss to become Sights for Hope

Lehigh Valley-based Center for Vision Loss is looking to drop the negative and concentrate on the positive of what the organization does with a name change it is announcing today.

Starting April 6, the nonprofit agency will be known as Sights for Hope. The organization empowers people living with visual impairment and promotes health eyesight throughout the Lehigh Valley and Monroe County.

“We have been working on this transition for quite some time now, and we are very pleased with the end result,” said Dennis Zehner, executive director of Sights for Hope. “Many organizations like ours across the country are committing to similar name changes in the interest of championing and empowering people instead of focusing on a challenge they face.”

Sights for Hope considered more than 200 names in the last 18 months before choosing Sights for Hope. The name will go on the organization’s vehicles that transport clients who have visual impairments to medical appointments, grocery stores, and to in-person agency services.

To help get the word out about the new, more positive name, Sights for Hope is launching a Sips 4 Sight promotion at participating restaurants and businesses that will sell Yeti ramblers with the new Sights for Hope logo.

Billboards and other public-facing advertising will be placed throughout the service area, touting Sights for Hope.

The Lehigh Valley IronPigs minor league baseball team is also supporting a campaign to publicize the nonprofit’s work.