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Craft brewery partners with region’s first Whole Foods
Brian Pedersen//November 22, 2016
Fegley’s, which has a brewery and restaurant in Bethlehem and Allentown, made the announcement Monday. The newly opened Whole Foods Market at Hamilton Crossings in Lower Macungie Township sought to partner with a brewery that could provide locally sourced and responsibly raised ingredients. Whole Foods gave customers a first taste of the product by allowing them to sample the spent-grain bread on opening day.
“We have an exclusive partnership with Fegley’s,” said Matthew Varner, community relations and marketing liaison for Whole Foods Market. “It’s been doing pretty well because it’s Fegley’s and we can boast about that.”
The retailer uses 100 percent organic flour and 100 percent organic wheat flour in 90 percent of the bread it sells. The retailer sells Fegley’s spent grains – those used in the brewing process – in loaves and rolls at the Lower Macungie store.
The spent grain gives the bread a little more yeasty kind of taste and a different texture, Varner said.
Fegley’s owners were unavailable for comment.
