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Creative ad contest celebrates innovation

Hosts Troy Brokenshire and Cheryl Moritz join the 1980s-themed fun at the American Advertising Awards show, also known as the ADDYs, at Renaissance Allentown Hotel. Brokenshire is dressed as Billy Idol and Moritz as Cyndi Lauper. PHOTO/CHRISTOPHER ELSTON

This year’s American Advertising Awards, also known as the ADDYs, attracted a range of submissions from companies both large and small.

This year’s American Advertising Awards, also known as the ADDYs, attracted a range of submissions from companies both large and small.

“This year we had 180 total entries,” said William Childs, president of the American Advertising Federation – Greater Lehigh Valley. “It’s the one time of the year that marketing and advertising agencies come together to celebrate creative excellence.”

This year’s event, “Totally RADDIES 17,” featured a 1980s theme, with costumes, images and an atmosphere that reflected the era during the awards show March 3 at Renaissance Allentown Hotel.

The organization said the ADDYs are the nation’s largest and most competitive ad creative contest and is a program of the American Advertising Federation.

The awards given locally are the first of a three-tiered competition, Childs said. More than 200 clubs hosted local competitions, followed by a district competition and then the national ADDYs.

Those agencies that won Gold awards will have their entries advance to the district level. Those that win Gold at the district level will have their entry sent to the June 7-10 national competition in New Orleans.

The Silver winners from March 3 can pay $100 to send their entries to the district level. The ad club pays the cost to forward all Gold winners to the districts, he said.

On March 3, the organization handed out 17 gold awards and 35 silver awards, Childs said.

“Each entry is judged on its own merit,” he said. “We bring judges from outside the area.”

This year was notable for having college students who won four Gold awards and six Silver awards, Childs said.

Brian Pedersen
Reporter Brian Pedersen covers construction, development, warehousing and real estate and keeps you up to date on the changing landscape of our community. He can be reached at [email protected] or 610-807-9619, ext. 4108.

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