David Skerpon

David Skerpon

Senior Vice President, Sales and Marketing

Capital Blue Cross

David Skerpon leads the sales and marketing team at Capital Blue Cross and is responsible for commercial group sales, product innovation, corporate social responsibility, retail services, and brand and market strategy, which includes corporate communications, social media, public relations, and customer experience.

He has been in his current position for 16 years.

He has a shared leadership style by which everyone in the organization becomes working partners to help leverage resources, build connections, spot problems, share information, and coordinate action. “Collectively, we do what is needed to solve problems and accomplish our company’s day-to-day work while sharing the responsibility for our organization’s overall success,” Skerpon said.

He was responsible for launching the first retail insurance health and wellness center for Capital Blue Cross, which has since grown to five locations. “Capital Blue Cross Connect centers offer a unique experience designed to connect with the community in a relaxed setting, sell insurance, provide exceptional customer service, and to offer health coaching, fitness classes, and a healthy café. Nutritional services, educational seminars, and health risk assessments add to the unique experience.”