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ENTREPRENEURS WHO CONNECT Small-business owners succeed by getting involved, knowing their customers and integrating new ideas

Jim Landis of CSi, Integrated Security and Communications says his staff connects with community by giving its time and resources. - (Photo / Christopher Holland)

Small businesses are the strength of the economy. They open for business every day in every community in every corner of the nation.

Small businesses are the strength of the economy. They open for business every day in every community in every corner of the nation.

And they employ most of the nation’s workforce.

But it’s more than that. Small businesses stimulate local economies by engaging with and volunteering in their communities, directly connecting to customers and employing new ideas and innovations that help keep the region moving forward.

In the Greater Lehigh Valley, one of the fastest-growing economies in the nation, thousands of small-business owners maintain a strong workforce and give back to the communities they serve – making the region shine.

“We are not always just about business; we volunteer our time with many local organizations in the region to connect with the people we work with and remain invested in our communities,” said Joseph Pilla, owner of ETA Benefits Group in Nesquehoning.

Small companies in the region combine to employ tens of thousands – and they remain relevant by continually networking, adapting to change and working hard.

“Passion, determination, a trusted network with great resources, a supportive family and a keen ability to adapt quickly are what make small businesses strong,” said Tara King, executive director of the Upper Bucks Chamber of Commerce in Quakertown.

Small businesses thrive in communities by embracing local culture and building healthy relationships. People want to do business with people they like and trust, and the more that small businesses engage with people in their communities and care, help or give, the more they receive in return.

“An overwhelming number of organizations, charities and causes serve to make our community-at-large strong and vibrant,” said Jim Landis, president and owner of CSi, Integrated Security and Communications in Upper Macungie Township. “We willingly connect by giving our time and resources. It’s part of our defined purpose and mission statement.”

Defining a healthy culture of community beginning with identifying a common cause that both businesses and consumers can work toward – and creating a productive environment of caring, sharing and helping – each other go a long way in maintaining positive relationships and keeping a small business strong.

Christopher Holland
Christopher Holland is a researcher for Lehigh Valley Business and blogs on arts and entertainment in the region.

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