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Health Care Summit

Save the Date: August 22, 2023

The LVB 2022 Health Care Summit featured industry experts discussing a wide range of health care related topics affecting the Lehigh Valley and beyond.

For more information, contact our Events Team at [email protected]

For sponsorship information, contact [email protected]


Tuesday, August 22, 2023
8:00 am - 12:00 pm

Keynote Speaker: Amanda Marie Greene, MBA, MSPA, BSN, RN, MCHES, Director of Operations at Lehigh Valley Business Coalition on Healthcare.

Amanda Marie Greene serves as the Director of Operations for the Lehigh Valley Business Coalition on Healthcare (LVBCH).

In this role she is responsible for planning, implementing, and providing clinical insight related to the Coalition’s purchasing partnerships, educational programs, quality initiatives, and other employer activities and endeavors, as well as overseeing the Coalition’s marketing and communications strategy.

She has presented at the local, state and national level. Her article “Worksite Wellness: Increasing Adoption of Workplace Health Promotion Programs” was published in the peer-reviewed journal Health Promotion Practice and was included in the Society for Public Health Education (SOPHE) Tools of the Trade: Volume 3. She also developed the Valley Preferred BeneFIT Toolkit which was selected as the 2011 category winner of the APHA Public Health Promotion and Health Education Materials contest. She has completed the Lehigh Valley Chamber of Conference’s Women-to-Women mentoring program and the Leapfrog Group’s Bruce Bradley Fellowship. She also has extensive volunteer experience supporting community organizations that promote health and wellness in the community.


Panel 1: Unique solutions for creating a healthier workforce

Mark Jacobson, DO, Medical Director, Pharmacy/Clinical Market Services, Highmark

Mark Jacobson, DO is a medical director in Pharmacy/Clinical Market Services and is responsible for positively influencing client acquisition and retention by providing clinical consulting strategies. Dr. Jacobson guides the progression of these strategies, presents the rationale and results to clients, and develops strong relationships with clients by offering his clinical observations and insights both at and between formal meetings. 

Prior to joining Highmark, Dr. Jacobson served as Vice President of Medical Affairs for several Central Pennsylvania health systems.  His experience also spans both health insurance and provider sectors including working in health management of private and federal health insurance populations.  Board certified in internal medicine, Dr. Jacobson began his career as a practicing physician in Harrisburg, PA.  

Dr. Jacobson earned his medical degree at the Philadelphia College of Osteopathic Medicine. He completed his post-graduate training at Community General Osteopathic Hospital in Harrisburg and Harrisburg Hospital, where he was chief resident. He also received a Volunteer of the Year award from the Lebanon division of the American Heart Association. 

Dr. Jacobson is a member of the Pennsylvania Osteopathic Medical Association, and currently holds a teaching appointment as Adjunct Associate Professor of Public Health Services at the College of Medicine of Pennsylvania State University. 


Kristin Behler, MPH, MCHES®, Director, Health promotion and wellness, Populytics/Benefit Corporate Wellness

Kristin Behler designs, plans, implements, and evaluates worksite wellness initiatives for employers across the nation, as well as Lehigh Valley Health Network employees. She has direct oversight of the Populytics/BeneFIT Corporate Wellness team, including Health Education Specialists, Wellness Coaches and Chronic Condition Management.

Ms. Behler received both her bachelor’s and master’s degrees in Public Health from East Stroudsburg University. She is a Master Certified Health Education Specialist (MCHES®) with over 20 years of professional experience with universities, hospitals, government health agencies, and non-profit organizations to provide a wide variety of strategic health promotion and prevention programming.


Judd Mellinger-Blouch, Director, Pennsylvania Primary Care Career Center

Judd Mellinger-Blouch is the Director of the Pennsylvania Primary Care Career Center, which is part of the Pennsylvania Association of Community Health Centers. The Career Center helps community health centers, rural health clinics and other healthcare organizations recruit and retain physicians, dentists, nurse practitioners, physician assistants, and other primary care providers. Judd has been working in healthcare since 19686, predominantly in areas of public relations, marketing, communications, provider relations, and recruitment. Prior to joining the Career Center in March 2014, Mr. Mellinger-Blouch was Director of Marketing Communications at the Pennsylvania Medical Society, where he worked for 20 years. He started his career in healthcare as Public Relations Director for Community General Osteopathic Hospital, Harrisburg. Mr. Mellinger-Blouch holds two degrees from Pennsylvania State University: a Bachelors of Arts in Journalism (1982); and a Masters of Public Administration with a healthcare emphasis (1998). He lives in Hershey, PA.


Panel 2: The health benefit toolbox– Resources for businesses to help their bottom line and create a healthy workforce

Cheryl Fisher, SPHR, Chief Human Resources Officer, Good Shepherd Rehabilitation Network

Cheryl Fisher oversees HR strategy and operations for Good Shepherd Rehabilitation Network and Good Shepherd Penn Partners, a joint venture with Penn Medicine. In her leadership role, Cheryl is responsible for talent acquisition and management, leadership development, succession planning, change management, organizational and performance management, onboarding, training and development and compensation/benefits for both organizations.

Previously, she served as vice president of human resources for Boston Beer Company, Houghton Specialty Chemicals and Alcoa.

Cheryl earned a master’s degree in business administration from DeSales University and a bachelor’s degree in business administration from Cedar Crest College.


Kevin Davis, Senior Benefits Consultant & Senior Vice President, Univest Insurance

Kevin has more than 25 years of experience in benefit sales and consulting. Kevin is known for his diligent service and dedication to being an industry expert. He provides expertise in the areas of compliance, strategic planning, employee engagement and communications.

He is a member of the National Association of Health Underwriters and serves on the Lehigh Valley Business Coalition on Healthcare Education and Wellness Committee and Life Sciences PA Human Capital Innovations Alliance.

Kevin earned his bachelor’s degree from St. Joseph’s. He also holds the Certificate of Healthcare Reform Studies from The American College and is presently pursuing his Chartered Healthcare Consultant designation.

An active member in his local community, Kevin is a supporter for PBS39, Prospectus Berco and ArtsQuest and is a board member of Habitat for Humanity of the Lehigh Valley. In addition to being a devoted husband and father to three daughters, Kevin is an avid music collector with more than 10,000 albums.


Jared McEvoy, Account Executive, Miers Insurance

A graduate of Kings College and a member of the Miers Insurance team, Jared has over 13 of experience in small and large group programs, including self-funding and captives.  Jared specializes in advanced strategies like level-funded and self-insured plans for groups of all sizes and is always searching for the best new products to show his clients.  Focused on explaining the benefits and additional built in programs to the employees to help them utilize every part of their offered benefits.  He currently sits on the board of the Carbon County Chamber of commerce and is a member of the Education and Wellness Committee of the Lehigh Valley Business Coalition on Healthcare.  In his spare time he likes to work on his rentals, coach football and spend time with his wife and 2 daughters.