Four Points by Marriot hotel opens in South Whitehall

The former Comfort Suites Hotel across the street from Dorney Park & Wildwater Kingdom on Hamilton Boulevard in South Whitehall Township, has now officially reopened under the Marriott International brand as Four Points Allentown Lehigh Valley.

Owned and managed by the Joshi Hotel Group, the hotel has 120 guest rooms and over 1,380 square feet of meeting space to accommodate meetings of about 80 people.

All spaces in the hotel, including a new heated indoor pool and 24-hour fitness center, were part of a roughly $3 million renovation project that began in September 2018.

Andrea C Weismiller, vice president of sales for the Joshi Hotel Group, said the company purchased the old Comfort Suites in 2013 and ran it under that brand for five years before deciding on the upgrade.

She said the Four Points brand is a much more upscale experience that is geared toward independent travelers that want to experience the local flair of the community they’re staying in.

Which, she said, is where the local Lehigh Valley breweries come in.

As part of the hotels curated Best Brews and BBQ program, the Four-Points will have regular appetizer and beer features in the Linx Restaurant and Bar, featuring beers from Fegley’s Brewworks, Saucony Creek Brewing Company and Funk Brewing – all of which will be on tap at the bar.

She noted that the Joshi Hotel Group is locally and family owned.

“It was a father and son that founded it and the hotels continue to be owner operated,” she said.

Weismiller said a big challenge for the hotel is being able to serve a diverse clientele.

During the summer months, a large portion of the hotel’s guests come from travelers to Dorney Park, but year round, the hotel houses business travelers and executives.

She said there are reserved executive floors for business travelers so that they can enjoy all the amenities of the hotel, “but they still have that peace that they seek if they need to do work,” she said.

Hotel Group owner, Vikas Joshi, noted that the hotel is the first Four Points brand hotel in the Lehigh Valley, and has other noteworthy distinctions.

“Our hotel is one of the first Pro-Type conversions with the latest Marriott brand design specifications,” he said. “We look forward to a timeless partnership with Marriott and exceeding our valued guests’ expectations.”

A grand opening celebration is planned for Oct. 23.