Fulfilling a pledge it made earlier this year, The Giant Co. has made a $1.2 million donation to the Rodale Institute in Kutztown.
The funds were raised through the grocery store chain’s “Healing our Planet” campaign, which ran between March and May. It encouraged customers to round up their checkout purchases to the nearest dollar to support various organic and sustainability programs, including Rodale.
The funds will go towards Rodale’s Farmer Training Program as well as farmer consulting services and research projects to help farmers transition to organic agriculture.
“It’s incredibly exciting to see the outpouring of support not only from The GIANT Company but from their customers for regenerative organic agriculture,” said Jeff Moyer, Rodale Institute CEO. “We’ve always felt that the consumer is the heart and soul of the regenerative organic movement. Now, customers have not only taken home beautiful organic food to feed their families but have helped support our work to build a regenerative organic future.”
The Rodale Institute has been conducting research into regenerative organic agriculture, as well as farmer training and education opportunities, since 1947, and currently operates eight campuses in four states.