At Google’s annual marketing event Thursday, the company is showcasing ways advertisers will continue to be able to reach consumers as it reduces support for tracking cookies. Advertisers have used cookies for decades to track users across sites to target ads and measure how effective they are.
Google’s Marketing Livestream is meant to give advertisers, agencies and other partners a sense of the tech giant’s roadmap for the year ahead, and to seek feedback. Jerry Dischler, VP and general manager of Ads, told CNBC that Google will be discussing privacy, measurement and automation at the event. Continue reading.