Amazon has released its Small Business Empowerment Report, detailing how independent sellers in Amazon’s U.S. store sold more than 4.1 billion products in 2022 – an average of 7,800 each minute.
More than 60% of sales in Amazon’s store are from independent sellers, most of which are small and medium-sized businesses. Those sellers averaged more than $230,000 in Amazon sales last year and exported 260 million-plus items.
Pennsylvania is home to over 14,000 independent sellers selling in Amazon’s store, according to an Amazon spokesman. They sold more than 81 million products in 2022 through Amazon, with average annual sales of $170,000.
The most-shopped categories from U.S. independent sellers in Amazon’s store, a release said, are health and personal care, home, beauty, grocery and apparel.
Selling in Amazon’s store has also enabled independent sellers to create an estimated 1.5 million jobs in the U.S.
“Small businesses are the heart of our local communities and the backbone of the U.S. economy,” said Dharmesh Mehta, vice president of Worldwide Selling Partner Services at Amazon. “Amazon invests billions of dollars annually to provide entrepreneurs with a constantly improving set of valuable tools and resources to help them gain access to capital, quickly launch in our store, build their brands, and rapidly scale and reach more customers. Amazon is committed to the success of small businesses, and we are excited to continue innovating on their behalf and help them grow into thriving success stories.”
According to the report, brand owners in the U.S. grew sales over 20% year over year in Amazon’s store.
Paula Wolf is a freelance writer