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IronPigs seeking new naming rights partner for ballpark as Coca-Cola contract ends
Stacy Wescoe//February 4, 2026
Coca-Cola Park, Allentown
IronPigs seeking new naming rights partner for ballpark as Coca-Cola contract ends
Stacy Wescoe//February 4, 2026//
The Lehigh Valley IronPigs are looking for a new naming rights partner for their ballpark.
The AAA affiliate of the Philadelphia Phillies and ABARTA Coca-Cola Beverages held a joint press conference Tuesday to announce that the team will be concluding their naming rights partnership for Coca-Cola Park in September of 2027.
That is when the current agreement with ABARTA is set to expire.
ABARTA has been the stadium’s naming rights partner for 20 years.
In that time, more than 11 million fans have come to Coca-Cola Park for IronPigs games and other ballpark events.
“ABARTA Coca-Cola Beverages has truly cherished the relationship we’ve built with the IronPigs and the Lehigh Valley community over the past two decades,” said Roger Maher, vice president of sales for ABARTA Coca-Cola Beverages. “Together, we’ve created meaningful traditions, strengthened community connections, and supported countless charitable initiatives. While the stadium name may change, our commitment to this community and to the IronPigs organization remains as strong as ever, and we look forward to continuing to build on this foundation.”
While the stadium’s naming rights will transition following the conclusion of the agreement, fans will still be able to purchase Coca-Cola products at IronPigs games. ABARTA Coca-Cola Beverages will remain a founding partner of the organization.
“We’ve been blessed to have a partner such as Coca-Cola who helped establish our efforts for the first 20 years of our ballpark’s legacy,” said IronPigs president and general manager, Kurt Landes. “While I understand today’s announcement may carry some nostalgia for many who have a strong emotional connection to the ballpark, it’s an opportunity to celebrate Coca-Cola and their contribution to our fans and the entire region over two decades. We will begin a deliberate and thoughtful approach to finding a new naming rights partner who will carry on the legacy Coca-Cola started and shares our commitment to community impact as we plan for our next successful chapter.”
