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Is Yuengling launching a line of hair products?
Stacy Wescoe//April 1, 2022//
D.G. Yuengling & Sons Inc., America’s Oldest Brewery, issued a press release today announcing the launch of an exclusive line of shower products, Lagér by Yuengling.
The Pottsville-based brewer said the lineup, which features sensorial, delighting products: Lagér by Yuengling shampoo, conditioner and bodywash, are a proprietary three-step, total-body regimen proven to cleanse, tone, and moisturize hair and skin. A historic advancement that utilizes Yuengling’s very own Fountain of Youth as its main ingredient, Natural Spring water from the historic Yuengling Spring in Pottsville, PA, the line brings new meaning to shower beers.
Before rushing out to the store, however, one might remember the date – April First.
In its April Fool’s Day prank, the company said it was inspired by Yuengling’s discovery of a Reddit conversation which deemed Yuengling Traditional Lager “the perfect ‘shower beer‘” and that consumers can now round-out the perfect shower experience with Lagér by Yuengling.
It went on to say the line also reflects an unprecedented move with making its main ingredient natural spring water—sourced from the historic Pottsville, PA Spring, originally tapped in Yuengling’s hand-dug caves dating to 1831 by David G. Yuengling.
“We are always looking for new ways to delight our passionate fans,” and Bob Seaman, director of innovation & product development. “We saw that Yuengling Lager fans love the beer so much, they take it into the shower, so it was a great opportunity for us to create an innovative way for Yuengling lovers to experience our iconic beer.”
He went on to say “Lagér by Yuengling will be available online while supplies last, wink, wink.”
Of course, it’s already “sold out.”
