Bethlehem-based Just Born has unveiled its newest line of PEEPS for 2022.
PEEPS, which are the number one non-chocolate Easter candy, has some new offerings to fill baskets this year.
Just Born is partnering with The Original Donut Shop, the no. 2 selling variety of coffee for the Keurig system, to come up with all new coffee flavored PEEPS.
The new offerings will include PEEPS The Original Donut Shop Coffee Flavored Marshmallow Chicks and PEEPS Filled Delights, The Original Donut Shop Coffee Caramel Mocha Flavored Marshmallow Chicks.
This is the first time PEEPS Filled Delights will be available nationwide.
In addition, Just Born has given its PEEP Bunnies a makeover through the launch of unicorn-inspired PEEPS, Sparkly Wild Berry Flavored Marshmallow Bunnies.
“The PEEPS Brand has been a part of fans’ Easter and Spring celebrations for nearly seven decades. Many parents and grandparents who received PEEPS in their Easter baskets are now passing on that tradition to their families,” said Caitlin Servian, brand manager for PEEPS. “In 2022, we’re kicking off the Spring season earlier than ever to provide fans with the perfect mix of classic Chicks and Bunnies, along with trending new flavors. There is something for family traditions throughout the season.”
Also new this year is PEEPS Marshmallow Egg Hunt, which has individually wrapped miniature marshmallow chicks.