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Kutztown’s College of Business grows reputation, economy

PHOTO/ANDREW FERGUSON A classroom in Kutztown University's College of Business, which is the region's largest with 1,800 students.

With tuition at about $5,000 a semester, Kutztown University already is established as a bargain for those seeking higher education.

With tuition at about $5,000 a semester, Kutztown University already is established as a bargain for those seeking higher education.

But Kutztown also might be building a reputation for having one of the best business colleges in the region.

With 1,800 students and 59 faculty members, it is already the largest business school.

In the past two years, the College of Business has acquired two new accreditations — one from the Association to Advance Collegiate Schools of Business, a peer review that shows the college’s commitment to best practices.

“It is reputation,” said Ernest “Gil” Clary, the college’s interim dean. “You have to demonstrate excellence.”

Working with an advisory committee of local business leaders, the college has recently responded to community and student need for training by developing new programs in entrepreneurship, supply chain management and actuarial science, which it offers as minors.

The college is preparing to apply for registration with the Certified Financial Planning Board that will allow it to train students to become certified financial planners, said Anne Zayaitz, provost and vice president for academic affairs for the university.

“We are always looking at workforce needs and workforce initiatives and trying to respond,” Zayaitz said. “One way we can do that actually is by offering minors where students can add to their program of study and become better prepared for the jobs that are out there in the workforce.”

Jim Ludlow, president of Upper Macungie Township digital marketing company Liquid Interactive, is among the local business leaders that sing Kutztown’s praises.

The college sends hundreds of “well taught and well trained graduates … into the mostly regional workforce every year,” he said. “I firmly believe the College of Business is an important regional economic building block.”

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