Lehigh Valley, central Pa. represented by student entrepreneurs

Student entrepreneurs will represent the Lehigh Valley and central Pennsylvania today in the final round of the annual State System Startup Challenge, the Pennsylvania State System of Higher Education (PASSHE) announced. 

Jake Hill of Camp Hill and a student at West Chester University, and Stelios Melekos of Churchville and East Stroudsburg University, will join Victoria Heffelfinger of North Huntingdon and Pennsylvania Western University (PennWest) in featuring products and services in high demand. The three finalists will pitch their business plans to judges today for an opportunity to gain funds for their startup or expand their existing business. 

The student entrepreneurs will discuss products in three academic areas within PASSHE universities and three industries with worker shortages – education, healthcare, and business. The start-up challenges fit with PASSHE universities’ efforts to address workforce shortages in education, healthcare, business, social services, engineering, and computer science. 

“These student entrepreneurs have innovative and exciting startups that combine business, healthcare and education, which are three fields in high demand in Pennsylvania,” said Board of Governors Chairwoman Cynthia D. Shapira. 

“State System universities are preparing thousands of students for success as entrepreneurs, and I commend the supportive faculty and the remarkable ingenuity and energy of the students.” 

Henry is a senior Bachelor of Applied Science student with a pharmaceutical product development concentration. His business plan is Lectra Technologies LLC, which produces Lectra Tape to help people navigate their rehabilitation process and complete physical therapy. 

Lectra Tape is conductive kinesiology tape that delivers electrical pulses from a wireless muscle stimulator to aid in the healing and rehabilitation process. Sensors in the tape collect data that is analyzed and shared with the user and physical therapists, so they can adjust rehabilitation plans to provide the best results and encourage the individual to continue their physical therapy. 

Melekos is a junior business management student with a concentration in entrepreneurship. Melekos’ business is Blitz Performance LLC, which provides anglers with the highest quality and most innovative lures and apparel for both saltwater and freshwater fishing. Blitz Performance products are available to retail customers online at blitzfishingperformance.com and wholesale at tackle shops across five states. Blitz Performance looks to build a sense of community around the brand by developing the tools to catch more fish and make the most of anglers’ time on the water. 

Heffelfinger is a freshman special education student. Her business plan is Wildlife Water School LLC, an aquatic instruction school that provides swimming lessons for people ages 6 months and older. Offering an inclusive environment for people of all abilities and backgrounds, the school provides basic skills, infant swimming resources, and advanced instruction. Specialized lessons for people with disabilities or other challenges are also available. Wildlife Water School intends to offer aquatic therapy in the future. 

First prize is $10,000, and second- and third-place finishers will receive respective prizes of $5,000 and $2,500. The finalists were selected from more than 60 students and student teams from across the state-owned public university system. 

The Pennsylvania Cable Network (PCN) will air the competition live tonight at 7. The program can also be viewed live on PCN Select. 

“The ingenuity and energy of these finalists speaks volumes about the spirit of innovation that is thriving at our universities,” Chancellor Dan Greenstein said. “Several past winners of this competition have launched their own businesses from the ideas born of this real-life experience, and I look forward to the new businesses that may emerge from this year’s competition.”