Mack Trucks on Tuesday celebrated the opening of its remodeled Mack Experience Center in Allentown.
The $3.2 million renovation included a reconfigured floor plan, facility enhancements and additional road obstacles to the onsite test track.
“We’re excited to celebrate and unveil this state-of-the-art Mack Experience Center that which will offer customers around the world the opportunity to learn about Mack trucks, services and support,” said Jonathan Randall, Mack Trucks president. “We made this investment because we wanted a facility that truly showcased the innovativeness of Mack trucks, while also remaining true to our 123-year legacy.”
The remodeled 160,000 square-foot space sits on 60 acres of property and includes a new welcome area, brand room, briefing room and a new second boardroom.
The test track, where customers can drive Mack trucks on different types of terrain, now features a mud and rock pit area to demonstrate vocational capabilities.
“The Mack Experience Center brings the Mack brand to life through experience and education,” said David Galbraith, vice president of global brand and marketing for Mack Trucks. “The building has been modernized with design elements that enable visitors to capture the depth of Mack products and the innovation core to the Mack brand.”
The second boardroom added during the renovation offers another meeting space, which will be helpful when multiple customers are being hosted at the facility. A truck a customer is interested in can be pulled up to the room, and a translucent glass partition becomes transparent for better viewing.
The briefing room is also a space that is large enough that a Mack Class 8 vehicle can be in the room during discussions. The product showroom also now features a hydraulic lift so customers can view the underside of the chassis.
The redesign work began in December 2022. Additionally, the Mack Historical Museum was recently upgraded with a new gallery floor, graphics and heritage displays. The museum will open to the public on June 12.