Sign In
Free Newsletter
Mexican beer maker opening US headquarters in Lehigh Valley
Stacy Wescoe//January 5, 2021
A Mexican beer manufacturer announced plans to establish its headquarters in the Lehigh Valley as it prepares to rollout operations along the East Coast region of the United States.
Cerveza Rrëy Premium Craft Mexican Beer will form its core team in the area and plans to use the headquarters as a distribution center for the northeast. It will initially launch in Pennsylvania, New York and Georgia as brings its products to the U.S. market.
Rogelio Castillo, owner & CEO of Cerveza Rrëy USA, said he is hoping to bring more economic growth into the area by establishing operations in the Lehigh Valley. After the initial three-state rollout, the company will target New Jersey and Connecticut, he said.
The company will release three types of beer in 2021: White, Mexican IPA and Kölsch. The beer will come in six packs and be available through retail and wholesalers in the region.
The company has not yet identified the location of the headquarters.
Rrëy was founded in Montery, Mexico in 2015. It began exporting to the U.S. in 2019.
d
