New sweets to be offered at Slatington Farmers Market

A full-service bakery is opening in the Slatington Farmers Market in Washington Township, Lehigh County. 

Wild & Free Bakery will celebrate its grand opening March 24 with the Greater Northern Lehigh Chamber of Commerce, partner of the Greater Lehigh Valley Chamber of Commerce,  

Wild & Free Bakery offers cupcakes, breads, cookies, and gourmet pastries, and custom orders. The bakery is owned by Matt and Connie Hoffman of Palmerton.   

 “The chamber is always excited to shine a spotlight on great new businesses in the area, but this may be guaranteed to be the sweetest new business we have this spring,” said Kylie Adams-Weiss, assistant vice president of Affiliated Chambers for the Greater Lehigh Valley Chamber of Commerce. “Connie and her team offer up delicious baked goods to the community, including beautifully decorated cakes and cupcakes, savory croissants and breads, and so much more. We’ve been proud to work with them in past events with the chamber and in upcoming events, too!”   

 Connie Hoffman is founder of the company and has carried a passion for food and pastries from a young age. She is a graduate of Carbon Career & Technical Institute in the Culinary Arts field, studied Pastry Arts at The Restaurant School of Walnut Hill College and finished her education at Lehigh Carbon Community College for Hospitality and Resort Management, the chamber said.   

Her husband and business partner, Matthew, handles the behind-the-scenes of the business. 

The grand opening and ribbon cutting will take place from 6 p.m. to 7 p.m. at the Slatington Market Place. The event is open to the public. 

“Ribbon cutting ceremonies are some of our favorite events,” said Jessica O’Donnell-Gower, executive vice president of Affiliated Chambers for the Greater Lehigh Valley Chamber of Commerce. “It’s the perfect opportunity to spotlight the hard work that has gone into the creation of a business, and to bring the community out to celebrate one another’s accomplishments. We could not be more excited to celebrate with Wild & Free Bakery!”   

 Andy Gildner, owner of Keystone Technology, LLC, and chair of the Greater Northern Lehigh Chamber of Commerce, said, “The Greater Northern Lehigh Chamber is proud to welcome Wild & Free Bakery to our footprint and we look forward to supporting them in their growth for years to come.”