New website provides single resource for employers

Allentown-based Populytics has a new website that shows the company’s expanded direction into total well-being for employer groups in the local region and across the country. 

Populytics, a population health management company and subsidiary of Lehigh Valley Health Network 9 (LVHN), said it has nearly a decade of experience developing advanced health care data analytics infrastructure and capabilities, more than 30 years of expertise in health plan benefits administration and consulting, and teams devoted to helping coordinate care across the health care continuum.  

Leveraging these assets for the benefit of employers and employees has become a natural direction for the organization, the company said. 

“Our goal in population health is to emphasize preventive care and improve the health of a group, like a company’s workforce, which ultimately makes a difference in health care quality and cost,” says Bob Knauss, administrator, Business Development, Sales, and Marketing. “It’s important to consider the whole person. Not only physical health, but all aspects of well-being, including emotional, social, and financial in order to truly make an impact. For employers, Populytics is a single resource for all those services.” 

 The website folds in both physical and emotional well-being through its two divisions BeneFIT Corporate Wellness and Preferred EAP.  

The website features Populytics’ newly developed direct contracting service for employers. Providing all the elements typically offered by major insurance companies, Populytics Health Management Solutions (PHMS) bypasses the complexities of a traditional arrangement by enabling employers to go directly to health care providers for employer-sponsored health care. 

The company has also streamlined its social media presence by moving BeneFIT and Preferred EAP’s pages into one under Populytics.