Penske launches first national ad campaign during March Madness

The first national ad campaign for Penske starts this week on espn.com alongside the network’s coverage of the NCAA basketball tournament. The campaign, which also prompted Penske to refresh its logo, later will include print, digital and social media executions with leading business magazines and websites as well as transportation and logistics industry trade publications and websites.

“Many people know us for our bright-yellow rental trucks, but we also have a broad business services offering,” said Sherry Sanger, senior vice president of marketing at Penske Truck Leasing. “This is our first national ad campaign highlighting the broader story of our rental, leasing and logistics services to businesses and consumers.”

Penske Truck Leasing collaborated with The Martin Agency of Virginia to create the video elements of the ad campaign, which is aimed at entertaining the audience while highlighting the breadth of the Penske brand’s service offerings to businesses.

The videos, meant to be humorous, showcase woes that could stem from substandard truck leasing and supply chain partners or from less-than-stellar truck rental experiences.

“The big idea behind our campaign is Penske is a company that moves the things that move the world forward,” Sanger said.

Penske Truck Leasing Co. LP is a partnership of Penske Corp., Penske Automotive Group and General Electric Capital Corp. A global transportation services provider, Penske operates more than 215,000 vehicles and serves customers from more than 1,000 locations in North America, South America, Europe, Australia and Asia.

Product lines include full-service truck leasing, contract maintenance, commercial and consumer truck rentals, used truck sales, transportation and warehousing management and supply chain management solutions.