People First adds 2 to its executive team

Allentown-based People First Federal Credit Union has made additions to its executive team.

The credit union, which serves more than 75,000 members in the Lehigh Valley, named Candido Amorim as its new chief retail officer.

Amorim, who brings more than 20 years of financial service experience to the position, will focus on member service, branch transformation, and growth. In his previous roles with the credit union he implemented new technologies and processes to provide better service.

He will lead all retail operations, including People First’s seven branches and its call center.

“The only reason we are here is to serve our members and Candido has shown his commitment to service,” said Howard Meller, president and CEO of People First.

The credit union has also named Steve Kunkel its new chief of risk. Kunkel brings over 25 years of operations, risk and compliance experience from other financial institutions. In this role, he will work to enhance the risk mitigation strategies to manage fraud, compliance and other risks throughout the organization.

“Managing risks protects our members and we are here to serve our members,” he said. “Steve’s background and expertise makes him a natural fit for this role.”

People First Federal Credit Union is a federally chartered and insured credit union that has been serving the Lehigh or Northampton Counties for more than 70 years. It has more than $730 million in assets.