PEPSI X PEEPS to hit store shelves in unique collaboration

Just Born Quality Confections of Bethlehem is partnering with Pepsi to release a PEEPS themed marshmallow flavored Pepsi. 

While the first pairing “broke the internet” back in 2021 according to the candymaker, this will be the first time the PEEPS Pepsi will be available in retail stores. 

Two years ago, PEPSI x PEEPS became a much talked about collaboration. PEPSI x PEEP trended everywhere, from Twitter to late night TV. 

Just Born said the product release was only made available to 3,000 fans at the time, but those PEPSI X PEEPS sold for hundreds of dollars on the secondary market.  

The limited release drove consumer demand, which is why the companies decided to release the “POP”ular product to retail shelves nationwide. 

“We couldn’t be more excited to reignite our partnership with PEEPS, bringing two iconic brands back together after the frenzy of consumer interest in 2021,” said Katelyn Meola, brand director for Pepsi. “The collaboration is truly unparalleled – a delicious and refreshing treat, celebrated by two loyal fanbases, that brings unapologetic enjoyment to Pepsi and PEEPS lovers all over the country. Since only a few fans were able to get their hands on the coveted cans last time, we’re thrilled to give everyone across the country the chance to indulge in PEPSI x PEEPS this time around.” 

PEEPS Brand Manger Caitlin Servian said she is excited about this new collaboration. 

“The PEEPS Brand is always looking for new and exciting ways to bring our delicious Marshmallow flavor to fans, and the partnership with Pepsi is truly a groundbreaking way for them to express their PEEPSONALITY. After the astonishingly positive response from our fans to the first PEPSI x PEEPS collaboration, we are thrilled to bring back the offering just in time for spring,” she said. 

PEPSI x PEEPS products are available for purchase nationwide for a limited time in 7.5 oz Pepsi mini-can multipacks and 20 oz. bottles.