With the difficulty in finding workers for manufacturing jobs in the region, a local employment agency is getting creative in its marketing to potential staff.
Sara Frassinelli, whose family owns seven local franchises of Spherion Staffing, worked with the company’s national marketing department to come up with an innovative way to get workers’ attention – a sweepstakes.
“It has been a challenging time for many businesses to find workers amid this current labor shortage,” said Phil Frassinelli. “We hope that with this sweepstakes program we are able to help reinvigorate the community and help our clients fill positions with talented individuals.”
Sara Frassinelli said the sweepstakes is also about retaining employees as the contest will last through the summer.
“Retention is as important as recruitment right now. Sometimes you have someone work for three days and then disappear,” she said.
She said everyone working for Spherion, including new hires, will be given sweepstakes tickets for every week they work.
Each week a prize is drawn and someone in the company will win a prize, such as a Go Pro camera or Nintendo Switch. The grand prize, which will be awarded in September, is a new Ford Mustang in the official Spherion color, orange.
All totaled the company plans to award more than 150 prizes to individuals contracted and working for Spherion. Weekly winners will be randomly selected across the more than 200 Spherion offices across the country, including those in the Greater Lehigh Valley.
So many staffing agencies are offering sign-on bonuses and raises right now in an attempt to recruit workers, Spherion was trying to come up with something different that would get people’s attention, Sara Frassinelli said.
“To the demographic we’re targeting, winning a Mustang would be a really big deal. They’re going to want this,” she said.
The company has been getting the word out about the sweepstakes through its social media accounts as well as through word of mouth through existing staff.
Some of their corporate customers have even let them put up signage in workplaces with the hope that workers will share the information and encourage others to come work for them, versus another staffing agency.l