President and Chief Crayolian
Crayola
Wuerthele joined Crayola, a Hallmark subsidiary, in January 2020. He is responsible for Crayola’s global business, providing strategic direction and vision for the company and brand. “I enjoy working with Crayolians to fulfill our mission of helping parents and educators raise creatively alive children.”
Wuerthele said he’s proud to be a Crayolian and “part of the team that delivered two record-breaking years in 2020 and 2021 in the face of a dynamic and fluid operating environment.” He’s also proud of the company’s 2021 United Way campaign that donated more than $1 million for the first time.
His advice is simple. Follow the golden rule, and treat others as you want to be treated. To relax and re-energize, Wuerthele said, he likes outside activities – “walking, hiking, running, cycling, skiing, skating, golf, drinking beer (OK to do inside as well)” and playing Kan Jam with his family.
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This profile is part of Lehigh Valley Business' Power 100 list for 2022. Information used in this profile was sourced from the honoree. See the full list at lvb.com or in our digital edition. |
