Seek, find and keep progressive business owners as clients

Progressive business owners are doing the hard work needed to succeed, identifying weak areas of their business and finding real professionals to fix those weak areas.

Progressive owners see value in focusing on their strengths in business and seeking help in the weaker areas.

Regressive business owners, meanwhile, have taken a step backward from their level of operations and are looking to skip the hard work and instead use shortcuts to try to build their business.

They only look at costs, not benefits or results, and seek only bargains and shortcuts. They are the least loyal of all your clients, and will leave you for a penny.

Intentionally or not, they often try to suck the profit right out of any transaction. If you encounter this type of customer, explain that you don’t think that you can satisfy them and move on.

The world of business is always changing. How do we as business owners search for, find and keep progressive business owners and customers?

We are always in flux and are challenged to create meaningful customer-centric marketing messages.

The relationship between customers and business owners seems to be going in two different directions. The trend, based on observation, seems to indicate regression, while their customers are progressing.

The law of nature that states you attract what you project is painfully evident in today’s business climate.

In the world of technology, these trends are more common and cause more damage to business simply because of the ease and reach of technology. Poor decisions on how to use technology cause more damage than, say, the kind of flowers in the entryway to the office.