After 42 years in Emmaus, Shangy’s the Beer Authority is expanding into a new, second location in nearby Macungie.
Owner Nima Hadian, said that while Emmaus and Macungie are neighbors, traffic makes it a good 20-to-30-minute ride between his popular flagship location along Lehigh Street and the new location going up at 6480 Alburtis Road in Macungie.
He said with all the development going on in the borough, both residential and commercial, he saw a strong market there and decided it was time to expand.
“Because of the success of the first store and the growth in the beer segment, we were ready to grow,” he said.
The 14,000-square-foot store is being constructed in an old Rite Aid building, that has been gutted and is being rebuilt by Jerdon Construction of Allentown.
With construction set to be complete by the end of February, Hadian hopes to have the store up and running by spring.
Ron Jerdon, who’s overseeing construction of the building, which will be comparable in size to the existing Shangy’s, said work on converting the old Rite Aid began in October.
“The whole interior of the building was gutted. It’s going to be a real nice location for them there,” he said.
Like the original Shangy’s, Hadian said the new location will be a destination for beer lovers.
The Macungie Shangy’s will have what Hadian said is the largest selection of beer in the country with over 4,000 different beers in stock.
Of course, like the original, the new store will have more than just cases of beer. He said the store will also have a wide selection of alcoholic seltzers and hard teas, which are very popular right now.
Because there are no limits on how much beer a distributorship, like Shangy’s, can sell, customers can also take advantage of choosing their own Mix Six variety, creating their own customized six-packs in a number of different price points. Individual bottles of beer can also be purchased.
There will also be a slushy bar, which will serve to-go malt beverage slushy in between 30 and 40 flavors at any given time.
Customers can come in and tap their own slushy or take out one of the pre-packaged slushies in the cooler.
One of the highlights of the new location will be a Gruber-brand growler/crowler station where customers can choose from a selection of around 20 different rotating local, craft and imported beers and tap them either into a growler container, which come in 64 and 128 ounces, or into a pressure-sealed can, which can be filled in volumes ranging from 16 ounces on up.
Other highlights include drive through service for to-go slushies and growler service and curbside pickup for cases of beer.
While beer is the main focus, it isn’t the only offering at Shangy’s. The store is also well known for its selection of nuts and other snack foods, glassware, cigars and Shangy’s brand gear such as hats and sweatshirts will also be for sale.