PEEPS are jumping out of the Easter Basket and into makeup, stuffed animals and ice cream for the Easter holiday.
Made by Bethlehem manufacturer, Just Born Inc., the PEEPS brand is partnering with Sally Hansen, ColourPop, Build-A-Bear Workshop and Cold Stone Creamery to offer PEEPS-themed products.
According to a press release from Just Born, Sally Hansen is launching a Insta-Dri X Peeps Collection, which will feature seven nail polish shades inspired by the colors of classic marshmallow peeps.
ColourPop will have a PEEPS Collection of lip gloss and Super Shock Shadow eye shadow product that will emulate the vibrant colors of the peeps.
Marshmallow lovers seeking a cuddly companion can snuggle up to a sweet friend this Spring as the PEEPS brand returns to the Build-A-Bear Workshop, where fans can stuff their own PEEPS toys.
Cold Stone Creamery is now offering a PEEPS Marshmallow flavored ice cream and shake.
The company has also partnered with Duncan Hines to create six new recipes featuring the marshmallow PEEPS.