During the first round of Paycheck Protection Loans last year, Customers Bank of West Reading was able to assist in more than 100,000 PPP loans totaling more than $5 billion.
That put the small Berks County bank into the top echelons of the nation’s PPP lenders, with the fifth highest number of loans. But at the same time, the loans Customers Bank handled represented the second lowest average loan size. That’s because the bank was helping smaller businesses having difficulty finding help with PPP loans.
“People didn’t understand how this small bank from Berks County could have so many loans up against the big guys,” said Miguel Alban, senior vice president and director of Multicultural Banking.
The answer, according to Michele Vervlied, managing director of Government Guaranteed Lending, was the bank’s partnership with several fintech companies to create an easy-to-use bundle of online services that can help manage the PPP application process through origination, servicing and forgiveness.
The service was able to help Customers Bank simplify the process for smaller businesses – especially those in low income areas – who wouldn’t have the same resources as a larger business.
“We helped everyone, whether they were customers or not,” said Alban. “We put an emphasis on helping the underserved and minority businesses.”
Those small business owners were in many cases left out in the cold because they didn’t have a relationship with a bank that could assist them with the Small Business Administration-backed loans, he said. Banks were too busy with existing customers and many of the business owners were unsure how to proceed.
“The larger businesses already have the banking relationship and it’s easier for them to provide information,” said Vervlied. “This digital process really helped with the first round of PPP.
But even with all of Customers Bank’s best efforts, they can only get to so many small businesses. Alban was tasked with reaching out to other institutions that serve small and minority-owned businesses to get the word out about their system, offering it as a White Label turnkey solution that banks, community development Lenders or even chambers of commerce could offer those they serve.
With President Joe Biden recently announcing a $1.9 trillion relief package, which, if passed, would offer a “second draw” of PPP funds, Vervlied said the bank is hoping more lenders get on board to offer the simplified process to smaller businesses.
“We’re already reaching a broad range of businesses that we were not able to reach through the first round of loans,” Vervlied said.
So far, Alban said, 25 organizations have signed on to use the program including a $50 billion bank, a top-5 bank and several chambers of commerce, including Long Island African American Chamber, Pittsburgh Metropolitan Area Hispanic Chamber and the Black Delaware Chamber. These relationships allow those seeking loans to apply through the website of an organization they know and trust rather than a bank they don’t know, he said.
With these partners, some of which are co-branded with Customers Bank, and some of which are being created under the organizations’ names and accessed through their websites, Customers has been able to reach small businesses in parts of the country it normally would never had been able to help.
“We only have enough resources to reach out to so many small businesses,” Alban said.
With these other partners, who know the people behind the businesses they serve, Customers can have connections to something like a small start-up in Chicago that needs help obtaining PPP funds that the bank otherwise wouldn’t have known about.
While Customers Bank does receive fees from the SBA for handling the loans, Alban said it is a relatively small amount compared to the amount of work that goes into handling a PPP loan from start to finish.
The program it is using cuts down on the work and makes the process easier and more efficient for everyone. But, he said, it also isn’t all about making money off loans.
“We want to do this because it’s the right thing to do even if it’s not really making us a lot of money,” Alban said.
It’s part of Customer’s Banks mission to service underbanked minority populations that often are wary of handing their money or financial information over to banks, he said.
“We serve the minority communities. We speak what they speak. We look like they look,” he said. “Minorities will become the majority someday and if we don’t do the right thing for the right reason we’re going to miss that boat.”
By investing time and resources into those small businesses now, the bank hopes they will remember who helped them stay with Customers Bank when they become successful, growing the bank’s business organically.
Using fintech to help small businesses get their share of the federal assistance is one step in that direction.