A-Treat to be official soda of HangDog and Lehigh Valley Grand Prix

A local favorite is teaming up with a couple of Lehigh Valley entertainment venues. 

Jaindl Companies, which owns the A-Treat soda brand, which was founded in Allentown in 1918, now has an exclusive partnership with the HangDog ropes course in Easton and the Lehigh Valley Grand Prix in Allentown. 

A-Treat will be the official and exclusive soda served at the two venues, which are owned by Michael McCreary. 

 Visitors to the two destinations can order classic A-Treat flavors like Cream Soda, Sarsaparilla, Orange Cream, as well as many other varieties. 

David Jaindl, the Jaindl Companies’ third generation president, called the partnership a natural fit.  

“These venues represent the best in indoor and outdoor adventure and excitement, and we believe A-Treat will add to the joy of every visit,” he said. 

McCreary said he was enthused about the partnership. 

 “We are thrilled to partner with a brand that resonates so strongly with our community. A-Treat embodies the same spirit of fun and excitement that we offer at HangDog and Lehigh Valley Grand Prix, and we look forward to providing our guests with these refreshing beverages to enhance their experiences.” 

He said the partnership with the soda brand and the venues underscores a shared commitment to embracing local brands and offering quality entertainment and refreshment to visitors.  

Axe throwing venue adds digital touch

Go! Axe has gone high tech. The axe throwing venue, which is located inside Lehigh Valley Grand Prix in Allentown, has introduced digital axe throwing. 

The innovation ads another layer to the axe throwing experience by combining it with interactive gameplay 

Owner Matt McCreary explained that traditionally, axe throwing has been a test of strength and precision, requiring participants to land axes on conventional targets. However, Go! Axe is incorporating digital technology into its throwing boards.  

By projecting games onto the boards, players can now enjoy a more interactive and diverse range of gameplay options while still using real axes and wood.

“Our goal is to create an inclusive and entertaining environment for all levels of axe throwing enthusiasts, and the addition of digital gameplay truly enhances the experience,” said McCreary. “Whether you’re a seasoned pro or a beginner, Go! Axe offers an experience that combines traditional axe throwing with cutting-edge technology and fun gameplay.”  

Digital game options at Go! Axe include Tic Tac Toe, Candy Crush, Traditional Axe Target, Connect Four, Zombies, and seasonal games all with digital score keeping.  


Land purchased for planned ropes course attraction

Rendering of the proposed ropes course planned for Williams Township. –

The owner and operator of Lehigh Valley Grand Prix, Michael McCreary, said he has closed on the purchase of a 4-acre site set to develop a high ropes outdoor attraction.  

Located in Williams Township, off I-78, the park’s primary attraction will be the 65-foot rope course but will also feature an outdoor area for live music and games.  

McCreary said the park will be one of the largest high ropes operations in the United States with the capacity for up to 150 guests and is expected to create approximately 30-40 new jobs. 

The land where the ropes course will be located was formerly owned by Williams Hospitality, which had planned to build a hotel on the site, but that project was halted in 2008 and the property has sat vacant ever since. 

Seth Lacey of Colliers International commercial real estate agency represented McCreary, Thomas Schlegel of Fitzpatrick, Lentz & Bubba provided legal services, and Frank Heston of Mid Penn Bank assisted with financing.  

“We’re excited to be joining the Williams Township community with our venue location in Easton,” said McCreary. “We’re fortunate to work with great partners and professionals throughout the Lehigh Valley to bring this project to fruition.”  

The ropes course will be designed for people of all ages, with multiple difficulty levels.  

Group outings will be encouraged, as the outdoor park will have additional space to accommodate family gatherings, corporate events, and parties.  

The venue plans to partner with unique food and beverage providers, including an on-site brewery.  

McCreary hopes to have the location open by spring 2023.   

Terms of the deal were not disclosed. 

Ropes course approved for Williams Township

Rendering of proposed ropes course planned for Williams Township. –

The owner of Lehigh Valley Grand Prix indoor cart racing track in Allentown has received zoning approval to develop a high ropes course in Williams Township.  

The course is planned for a a 4-acre lot located off Interstate 78 in Williams Township. Set to open in spring of next year, the course will be the first of its kind in the Lehigh Valley according to a press release.  

The outdoor venue plans to partner with different food and beverage providers, including an on-site brewery and to host live music and entertainment.    

With ropes reaching heights of 65 feet, the course will be one of the largest operations in the United States. The course will have the capacity for up to 150 guests and is expected to create approximately 30 to 40 new job opportunities.   

The project is led by Michael McCreary, owner of Lehigh Valley Grand Prix. McCreary has operated the racetrack for more than ten years and said the inspiration for the new high ropes course resulted from the pandemic.  

“My family loves the outdoors. The one silver lining from the COVID-19 experience is that it taught a lot of people that they love to be outdoors as well,” said McCreary. “We want to encourage people to get off technology, enjoy experiences together, and push their comfort boundaries.”   

The ropes course will encompass multiple levels of difficulty to accommodate a wide range of people. Group outings will be encouraged, as the outdoor park will have additional space to accommodate family gatherings, corporate events, and parties.  

McCreary is in the process of finalizing food and beverage vendors, including a select brewery to provide services on-site full time.