Liquid names Cernese COO, CFO

Mark Cernese

Liquid, an Allentown digital marketing agency, has hired Mark Cernese as its chief operating officer and chief financial officer.

Most recently principal of his own financial firm, Mark Cernese & Associates, and previously CEO of TWG Security, Cernese has more than 20 years of business experience in the Lehigh Valley.

With Cernese’s background in finance and operations, Liquid President Doug Mancini said the new COO will add to Liquid’s total value and be instrumental in the company’s overall growth strategies.

“He brings a unique set of qualifications and experience to a very important leadership role within our organization,” said Mancini. “As Liquid positions for the next 20 years of managed growth and innovation, mark will be responsible for ensuring we deliver on every promise to every customer, every time.”

Second generation takes on leadership at digital marketing firm, Liquid

From left, Jim Ludlow, Doug Mancini and Bret Ludlow. PHOTOS/SUBMITTED –


There have been some leadership changes at a Lehigh Valley digital marketing agency. Liquid of Upper Macungie Township is moving on to its second generation of leadership.

Jim Ludlow, will stay on as CEO, but will be dedicating more time to other pursuits, such as serving as chair of the Kutztown University Board of Trustees. However, he has named Doug Mancini to the position of president. Mancini has been leading the digital operations of the firm and was most recently executive vice president and COO.

Also moving up is Bret Ludlow, who has been serving as executive vice president of Liquid.

“These moves, which transfer leadership to the second generation of the family business, have been planned for some time,” said Jim Ludlow. “As companies across all sectors accelerate adoption of digital as a business imperative, this is the perfect time to make these changes.”

Lehigh Valley firm helps film ‘Forensic Files’ reboot

Liquid’s crew films an episode of ‘Forensic Files II’ for CNN/HLN. PHOTO/SUBMITTED –


The once popular cable television show, “Forensic Files” is making a comeback, and once again a Lehigh Valley company will play a large role in its production.

CNN/HLN has partnered with Liquid of Upper Macungie Township to shoot eight of the 16 episodes for “Forensic Files II,” which began airing last month. Liquid’s first episodes aired Sunday.

The program began as “Medical Detectives” on the Learning Channel in 1996 and was produced by Medstar Television of Allentown under the direction owner Paul Dowling. The program ended in 2010.

Brian Noreika, who has been with Liquid since 2003, worked as a contractor on the show for Medstar for more than 100 of the program’s original episodes.

“Forensic Files” was a documentary-style program that showed how forensic science is used to solve violent crimes, mysterious accidents and outbreaks of illness.

Noreika said CNN/HLN, which will be filming the other half of the episodes, wanted to bring on people who had worked on the original non-fiction crime and justice program.

“They wanted to give it the same feel as the original,” he said.

Noreika said Liquid contracted with many of the people who worked on the original Forensic files.

Besides connections to the original program, Noreika sad Liquid has worked on many national cable true crime programs for stations like Discovery ID and National Geographic.

“It’s part of the services we offer,” he said.

Noreika said being back with the Forensic Files program was a great experience. They traveled to a number of locales around the nation including Spokane, Washington; Cocoa Beach, Florida; Myrtle Beach, South Carolina; and Utica, New York.

One episode, detailing the murder of a woman found shot to death inside a church over an alleged affair with a minister, was filmed locally in Coopersburg.

Liquid’s video team consisted of director of photography Brian Noreika; soundmen David Keller, Mike Marcucci and Jeff Archer; drone pilots Victor June and Andrew O’Shaughnessy; and camera operator Jackson Kitchell.

The series airs Sundays on CNN’s Headline News Channel with two half-hour episodes airing over eight weeks.

It is hosted by narrator Bill Camp.