A study released Tuesday gives insight into the challenges and opportunities facing suppliers and third-party logistics (3PL) providers.
The 2023 Annual Third-Party Logistics study, released by Reading-based Penske Logistics, Dr. C. John Langley, Penn State supply chain professor, and NTT Data, examines back-to-basics principles for supply chain professionals, the ongoing talent crisis and the rise of reverse logistics.
“This year’s study findings present a robust view of the challenges and opportunities shippers, and logistics providers are facing in rebalancing the supply chain,” said Andy Moses, senior vice president sales and solutions, Penske Logistics.
“Attracting and retaining talent in the supply chain remains of central importance to shippers and logistics providers. There are talent needs industrywide from airline pilots, ship captains, truck drivers, and warehouse workers to engineers and technology professionals. People remain central to an efficient and functional supply chain to meet society’s needs,” he said.
Key findings include:
- Getting Back-to-Basics: While innovative technologies, globalization and growing access to data have all helped transform the supply chain, they have also created complexity, disconnects and competing priorities. A return to the fundamental principles governing supply chains is underway.
- Understanding the Talent Crisis: The supply chain industry has been hit hard by labor shortages, with 78% of shippers, and 56% of 3PLs, reported that labor shortages have impacted their supply chain operations. Hourly workers and licensed hourly workers continue to be the hardest roles for companies to hire and retain. Many see the talent shortage as a long-term issue, with 27% of shippers, and 29% of 3PLs, reporting they believe there has been a permanent shift.
- Tapping into the Potential of Reverse Logistics: Often neglected as the back half of the supply chain equation, reverse logistics has since become an integral part of both the B2B and B2C buyer experience. Consumer-focused shippers rated the returns experience as being extremely important (75%) to consumer loyalty, and both consumer-focused shippers (65%) and business-focused shippers (60%) noted that return expectations are growing.
- ESG Surges: Corporate Environmental, Social and Governance (ESG) continues to be a top priority for today’s supply chain. However, only 22% of shippers and 17% of 3PLs rated themselves as a trailblazer and a leader in ESG. Conversely, 45% of shippers and 41% of 3PLs rated themselves as average in their ESG targets. This discrepancy suggests that both shippers and 3PLs may be misaligned in implementing their ESG efforts.
“The Annual Third-Party Logistics Study identifies and provides insight into key issues and challenges facing 3PLs and shippers. Although these organizations are all dealing with unprecedented change and volatility in the global marketplace, they continue to improve and create value for their end-user customers and consumers. Hopefully, this year’s study topics and results inspire further efforts to improve our supply chains via the benefits of successful 3PL-customer relationships,” said Langley, director of development, Center for Supply Chain Research at Smeal College of Business, Penn State University.