The Giant Co. said it has reached a major milestone in its sustainablility and food waste reduction effort.
In honor of “Stop Food Waste Day” the Carlisle-based grocer said it has diverted 6 million pounds of food from landfills since partnering Flashfood in May 2020.
Flashfood is a digital marketplace that connects consumers to heavily discounted food nearing its best-by date.
The Flashfood can be used by shoppers to save up to 50% off items nearing their best-by date, such as meats, dairy, seafood, fresh fruits and vegetables and other grocery items.
Shoppers can then purchase the discounted food items directly through the app and then pick up their order from the Flashfood zone located inside a participating store.
“At The Giant Co, we’re constantly seeking out ways to deliver on our purpose and do our part to heal the planet, and teaming up with Flashfood has helped us do both,” said John Ruane, interim president of Giant. “Our team members and customers have really embraced Flashfood. This milestone demonstrates the power of partnership and how together, we can have a real impact on reducing food waste, one of the most pressing issues facing our industry and society, while providing another way for our customers to save when shopping with us.”
The Flashfood program started as a four-store pilot in 2020 and has since been integrated across 190 locations across Pennsylvania, Maryland, Virginia, and West Virginia.
The company said efforts to reduce food waste by everyone in the fresh food supply chain are important considering that today it is estimated that the food system accounts for nearly one-third of global emissions.
As a direct result of diverting six million pounds of food from landfills, The GIANT Company and Flashfood have together saved more than 10 million pounds of greenhouse gas emissions from being released into the atmosphere which they said is the equivalent of taking 1,186 cars off the road for a year.
The food saved also equates to more than two million meals that fed families instead of ending up in landfills.