United Way of the Greater Lehigh Valley names 2022 campaign chairs

Stacy Wescoe//June 17, 2022

United Way of the Greater Lehigh Valley names 2022 campaign chairs

Stacy Wescoe//June 17, 2022

United Way of the Greater Lehigh Valley 2022 Campaign Chairs (l to r), Joe and Ashley Russo, Michelle and Vince Sorgi. PHOTO/MARCO CALDERON –

Vince Sorgi, president and CEO of PPL Corporation, and Ashley Russo, president and owner of ASR Media Productions, have been named United Way of the Greater Lehigh Valley’s campaign chairs.  

The two business leaders will oversee the campaign alongside their spouses, Michelle Sorgi and Joe Russo. 

Sorgi and Russo have both been actively involved with the United Way.  

Both have held the role of Tocqueville cabinet chair and in 2018, led the donor group together.  

Russo has been an active board member since 2014. A dedicated partner of UWGLV, 

Under Sorgi’s leadership, PPL has offered a dollar-for-dollar employee campaign match since 2017. In 2021, the organization’s annual campaign surpassed $5 million.  

 “Vince and Ashley have always sought ways to make a difference in our community,” said David Lewis, UWGLV president. “Along with Michelle and Joe, we look forward to this dynamic group connecting with our donors and helping to ensure United Way can continue to make a significant regional impact.”  

Sorgi commented on the campaign. 

“Michelle and I are honored to co-chair this year’s campaign with the Russos following the record-breaking effort led by Laurie Hackett and Air Products in 2021,” Sorgi said. “Despite the almost $20 million that was raised last year, we know that only about half the need in our community is being met, and so our goal this year is to once again raise more money than ever before to help provide the needed resources to strengthen our communities.” 

Russo noted that partnering as co-chairs is a unique opportunity.  

“This is the first year that our United Way has four co-chairs,” Russo said. ” Vince, Michelle, Joe, and I are dedicated to the success of this year’s campaign and will work together to help ensure a community where every person belongs and every person thrives. We are honored to serve alongside an organization making a remarkable impact on education, healthy aging, and community stability.” 

United Way’s 2022 annual campaign runs through March 31, 2023.