Want ketchup? Try chips

Nottingham-based Herr’s Inc. is introducing a limited edition, condiment flavored chip line for those who like chips in their sandwich. 

Sandwi-chips feature three new flavors including Ketchup, Mustard, and Sweet Onion, in single serve bags, providing the perfect chip-to-sandwich ratio. Herr’s is also releasing an exclusive Spicy Pickle flavor, only available at Wawa.

Sandwi-chips boast extra bold flavor with the Herr’s crunch to stand up against other sandwich toppings, making traditional condiments unnecessary, Herr’s said. 

 Sandwi-chips will only be available for a limited time beginning in April, making them a staple item to accompany activities such as picnics, barbecues, pool parties, and trips down the shore.

“We wanted to create a chip that is perfect for the occasion that most of us do already, putting chips on our sandwiches,” said Ed Herr, Herr’s chairman and CEO. “It’s a tradition we’ve seen throughout generations, especially once the weather warms up, and we’re excited to be the first company to make an extra bold chip that will deliver flavor and crunch to enhance sandwiches.”

Herr’s Ketchup, Mustard and Sweet Onion Sandwi-chips are available at retailers that carry Herr’s products, with the Spicy Pickle flavor only available at Wawa stores.

“When Herr’s came to us with the idea of creating Sandwi-chips, we knew Spicy Pickle would be the perfect flavor for customers to add to their hoagies,” said Tammy Altman, product manager at Wawa. “We’re excited to be a part of this exclusive partnership, especially with Wawa Day coming up on April 14th.”