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Yuengling Lager gets official with Philadelphia Phillies
Stacy Wescoe//March 10, 2020//
In a year that has already seen the Pottsville-based brewer promote a new light beer and partner with a celebrity chef, Yuengling is stepping up to bat with another major promotion.
As a sponsor of the Major League Baseball team the Philadelphia Phillies since 2017, D.G. Yuengling & Sons has now signed a deal with the team to be the Official Lager of the Philadelphia Phillies.
In its new multi-year partnership with the team, Yuengling will also be rolling out new, limited-edition Phillies Yuengling Lager cans emblazoned with a retro Phillies logo.
The special Phillies Yuengling Lager cans will be available on shelves in 12-pack cans in select markets, or at Citizens Bank Park in 16-ounce cans.
America’s oldest beer will also have a larger presence at Citizens Bank Park including a new, experiential bar area in right field called Yuengling Party Pavilion featuring Yuengling’s core products.
“As an ‘Official Lager of the Philadelphia Phillies,’ we not only get to celebrate our Pennsylvania roots, but we also have the ability to bring unique, customized experiences to Yuengling and Phillies fans, whether in-game or at-home,” said Wendy Yuengling, chief administration officer for Yuengling in a release.
Yuengling will also extend its partnership with Philadelphia Phillies’ pitcher and brand ambassador Aaron Nola. The brewer said Nola is the first active MLB player to have a partnership with a beer brand. That partnership will include public appearances and fan meet-and-greets.
