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PEEPS Easter 2024
Just Born announces 2024 Easter PEEPS lineup
Stacy Wescoe//January 11, 2024//
It may only be January, but Bethlehem‘s Just Born is already looking ahead to Easter.
The candy maker’s PEEPS brand has unveiled its 2024 Easter lineup that includes all-new Marshmallow flavors as well as returning fan-favorites.
New to the PEEPS collection this year are PEEPS Rice Krispies Treats Flavored Marshmallow Chicks.
The candy, which will be sold exclusively at Walmart, has a marshmallow flavor mash-up with the popular breakfast cereal treats.
Just Born is also teaming up with frozen treat brand, ICEE to create PEEPS ICEE Blue Raspberry Flavored Marshmallow Chicks, which will be sold exclusively at Target.
There will also be an all-new PEEPS Sour Strawberry Flavored Marshmallow Chicks, which will be available only at Kroger Family of Stores.
Finally, the new PEEPS Delights S’mores Graham Cracker Flavored Marshmallow Chicks Dipped in Milk Chocolate will be available nationwide.
“Having been a cherished part of family traditions and festivities for over seven decades, the PEEPS® Brand is so excited to help families create even more moments of sweetness with the launch of our 2024 Easter Marshmallow offerings,” said Caitlin Servian, brand manager for PEEPS. “Whether it’s incorporating our adorable Chicks and Bunnies into seasonal recipes and crafts, or enjoying PEEPS Marshmallow with loved ones, we’re honored to be a part of memories that will last a lifetime. “
