New personal, memory care community planned for Bethlehem Township

A groundbreaking will soon be held on a new personal and memory care community in Bethlehem Township. 

Heritage Senior Living LLC of Blue Bell said it plans to build the facility at 5030 Freemansburg Avenue in the township. Berks Ridge will be managing the construction. 

The community will be known as the Birches of Lehigh Valley and will have 93 units with 52 designated for personal care and 41 for memory care. 

The company said it expects to hire around 90 people to work at the community when complete. 

Opening on the 57,654-square-foot community is expected for fall 2023. 

The location is approximately eight miles from The Birches’ sister community, Traditions of Hanover, and is roughly a mile from St Luke’s University Health Network’s Anderson Campus. 

“We’re grateful for the opportunity to bring personal care and memory care to the Lehigh Valley, where we have an established reputation for a caring culture thanks to Traditions of Hanover,” said Kevin McCollum, the president of Heritage Senior Living LLC. “The Birches will provide a wonderful extension of services to support seniors across the Lehigh Valley who need assistance or have memory loss.” 

According to McCollum, the Birches of Lehigh Valley will not require a buy-in fee. Seniors can choose from a variety of apartment styles, including studios and deluxe studios, one-bedroom and companion suites. 

The monthly rent includes 24-hour personal care assistance, three meals a day, life enrichment programing, housekeeping, laundry services, transportation to medical appointments and group outings, maintenance, utilities and other community amenities. 

Heritage Senior Living LLC manages 19 senior living communities throughout Pennsylvania, New Jersey, and Virginia.