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Serfass to build 118 luxury rentals in Allentown’s Dream Grand Plaza

Paula Wolf//June 28, 2023

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Serfass to build 118 luxury rentals in Allentown’s Dream Grand Plaza

Paula Wolf//June 28, 2023//

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Allentown-based Serfass Co. Inc., a family-owned business firm specializing in multi-unit residential and commercial projects, has been retained by DLP Capital to construct 118 market-rate rental units within the 350,000-square-foot Dream Grand building in .

The Class A building is in the city’s central business district at 835 Hamilton St. The project involves converting five of the eight floors into a residential community “that will redefine luxury in the area,” a release said.

When transformed, Dream Grand Plaza will offer 118 spanning floors two to six, with select residences featuring two floors accessed by spiral staircases, creating a unique and spacious living experience, Serfass said.

There will be an array of resort-style amenities, including well-appointed media rooms, a state-of-the-art fitness center, a dog wash, and a package room to streamline deliveries.

“We are thrilled to be working alongside DLP Capital on this exciting project,” Matthias Fenstermacher, vice president of Serfass Construction, said in the release. “… Together … we will bring this vision to life and set a new standard for living in Allentown.”

Added Don Wenner, founder and CEO of Allentown-based DLP Capital, a private investment and financial services firm: “Allentown has been undergoing a renaissance of economic activity, with the vitality (of) downtown attracting new businesses, residents and visitors alike. Dream Grand Plaza will be at the forefront, offering the epitome of modern apartment living in a very central location – and offering area workforces great options for a dynamic live-work environment.”

Paula Wolf is a freelance writer