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Shift4's headquarters in Center Valley PHOTO/SUSAN ANGSTADT
Shift4 adds new major client
Stacy Wescoe//December 8, 2025//
Listen to this articleLiberty Sports Group and its food and beverage division, Front Row Hospitality has announced a multi-year partnership with Center Valley-based Shift4, a provider of integrated payments and commerce technology, to become the exclusive technology partner for Liberty’s growing portfolio of sports, entertainment, and live experience properties throughout North America.
Under the agreement, Shift4 will provide SkyTab Venue technology for integrated point-of-sale and guest experience solutions, and will also power payments for merchandising, retail, and e-commerce operations across Liberty’s managed venues and client partners.
“This partnership with Shift4 is a major step forward in how we integrate technology across our venues and live experiences,” said William Anderson, chief strategy officer of Liberty Sports Group. “SkyTab Venue gives our operators the innovation and flexibility they need to elevate performance and deliver a seamless guest experience.”
“We’re proud to partner with Liberty Sports Group and Front Row Hospitality to bring our cutting-edge SkyTab Venue technologies to venues and live experiences across North America,” said Dustin Alpert, Head of Sports & Entertainment at Shift4. “Our shared vision for seamless, data-driven operations and superior guest engagement makes this an exciting collaboration that sets a new standard for the industry. This partnership builds on Shift4’s leadership in powering commerce at thousands of stadiums, arenas, and entertainment venues across every major sports league in North America.”
