Approximately 4,000 Fulton Financial Corporation customers across Pennsylvania received more than $900 million in funding through federal CARES Act Paycheck Protection Program, including hard-hit nonprofit organizations whose mission is to serve others.
“When we got the PPP it allowed us to hire the entire staff back [and restore] critical programs serving the community,” said David Fagerstrom, president and CEO of the Greater Valley YMCA in Allentown.
Throughout its service area more than 10,000 loans worth nearly $2 billion have been facilitated by Fulton, officials said.
The CARES Act, or Coronavirus Aid, Relief and Economic Security Act, signed into law on March 27, aimed to offset financial hardship due to business and organization closures and the resulting income loss due to the pandemic.
Greater Valley YMCA provides meals to children of who receive National School Lunch Program free and reduced lunch services.
“Some schools were serving lunches, but no one was serving suppers,” Fagerstrom said.
It offers virtual educational programs for children and it operates essential worker day-care services. The “Here for You” child care program for health care and emergency responders was offered through the Y operating with a special exception waiver during the coronavirus peak. Before the mandatory governor’s shutdown order, Greater Valley employed about 493 people.
Before receiving PPP funding, employment numbers sank below 50 during drastic measures taken to ensure the Y would not close for good.
“With all the Y’s closing – child care and membership services – [these] combined are about 80 percent of our business,” Fagerstrom said. “When the physical plants closed our income went down to almost zero.”
Once PPP funding was received Greater Valley YMCA rehired its entire staff, brought back needed services, provided meals and increased virtual education offerings to children.
“You always hope your business relationships are less clinical and more personal – it certainly felt more personal with this,” he said.
An established long-time relationship with Fulton, along with the bank’s expertise in working with nonprofit organizations created a quick, seamless application process from lender to Greater Valley YMCA, Fagerstrom said.
Not long after filing its PPP application Fagerstrom received a phone call from Fulton with news that the Y had received funding.
“In our wildest dreams I would not expect our guy at our bank [to] call us at 5:40 p.m. on a Friday. That call was a little thing, but it made a big difference to the Y. It was a relief for [our] people,” Fagerstrom said.
Building from the ground up
PPP allowed Greater Valley to expand virtual educational programs to offset the shortened academic school year, especially critical for youngsters who need extra support ahead of entering kindergarten in the fall.
“When all the staff came back one of the things we quickly did …was Webex classes with the 2, 3 and 4-year-olds to keep them learning, reading and on track with their ABCs,” he said.
Joseph Feilmeier, market president for Fulton Bank’s City Line Plaza in Bethlehem, said the response of Fulton’s team to the CARES Act helped area nonprofits continue to operate and minimize the long-term impact on the region’s economy.
“Our mission [was] to build a process from the ground up in a very short period of time to serve our clients. It was really all hands on deck,” he said.
More than 600 Fulton employees took on new assignments doing work that was outside their normal responsibilities to help “stand up a program where there wasn’t one,” Feilmeier said.
“For the not-for-profit piece, we encouraged our employees to reach out and find the underserved organizations we could help and support, Feilmeier said.
Boosting nonprofits
Jared Mast, executive director of Greater Easton Development Partnership said Fulton worked “around the clock” with other community lending organizations to help area nonprofits and businesses financially weather the pandemic. A Fulton staff member contacted him on a Saturday to confirm information on the PPP application to keep it moving.
“Without [the PPP] it would have limited our ability to keep on staff. Essentially they were staying as close to the front lines of this as possible,” Mast said.
GEDP oversees the Easton Farmers Market, the Easton Public Market, PA Bacon Fest and other fundraising programs as well as Easton Main Street Initiative and Easton Ambassadors.
“When this started to change the way business could be transacted [we arranged for] curbside pickup for folks who wanted to shop at the [Easton Public] Market,” Mast explained.
GEDP collaborates with businesses and other nonprofits to nurture Easton’s economic vitality, including Easton’s West Ward neighborhood.
A forgivable PPP loan allows GEDP to continue its work in the community.
Match making
He said GEDP has distributed about $5,000 in gift cards that could lead to roughly $20,000 in revenue to personal care salons, among the most economically hard hit businesses in Pennsylvania.
PPP has allowed GEDP to create a “match making” technical assistance program to help businesses move to ecommerce platforms and develop digital marketing plans as a result of Covid-19.
“Relationships that provide different kinds of value, not just lower interest rates or checking account fees,” are important, Mast said.
On a side note, Fulton is part of a $50,000 commitment over six years, along with People Security Bank, PNC and Highmark Life insurance, to build other funders that focus on youth, resident and small business neighborhood improvement initiatives.
“It’s a longer term community commitment we appreciate [having] with Fulton,” Mast said.