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Shapiro Admin launches first state registered Multimedia Producer Apprenticeship
Ed Gruver//March 17, 2026
L&I Secretary Nancy A. Walker said worker misclassification has real consequences for wages, workplace protections, and fair competition. PHOTO/PACAST
Shapiro Admin launches first state registered Multimedia Producer Apprenticeship
Ed Gruver//March 17, 2026//
Listen to this articleThe Shapiro Administration is expanding apprenticeship opportunities for young adults in the creative industries sector.
Pennsylvania Department of Labor & Industry (L&I) and Pennsylvania Creative Industries recently announced the approval of a state registered Multimedia Producer Apprenticeship. According to a release, the year-long program is the first of its kind, and is designed so that apprentices emerge skilled in the creative, technical, and business aspects of Multimedia production and able to be placed at entry/junior level, quality jobs in the growing fields of film and media, broadcast, digital marketing, interactive design, and journalism.
“Registered apprenticeships are one of the most effective tools we have to connect Pennsylvanians to family-sustaining careers while helping employers build the workforce they need,” L&I Secretary Nancy A. Walker said in a statement. “This new Multimedia Producer Apprenticeship shows that the earn-while-you-learn model is not limited to traditional trades. It works in new sectors, in the creative economy, and in communities across Pennsylvania. We are committed to expanding opportunity and making sure more young adults can gain real skills, real experience, and real access to good jobs.”
Pennsylvania Creative Industries, fueled by Pennsylvania Council on the Arts (PCA), Pennsylvania’s lead creative industries agency, provided seed funding for the apprenticeship proposal development through its Creative Catalyst program.
“This first-of-its kind state registered apprenticeship reflects the commonwealth’s commitment to expanding access to careers in the creative industries while meeting real workforce needs,” said PCA Chair Susan Siver Cohen.
An important benefit of new apprenticeship program approval is the opportunity it presents to create a model that provides a platform for other training providers and industry-specific partners to join, replicate, and expand both state registered apprenticeships and pre-apprenticeships.
“Availability of the multimedia producer apprenticeship will open doors for Pennsylvanians to train for and enter high-demand creative occupations,” said Jamie Dunlap, Pennsylvania Creative Industries’ Chief Strategy Officer.
