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Travis Kelce
Travis Kelce to serve as Dorney Park brand ambassador
Stacy Wescoe//March 13, 2026//
Folks visiting Dorney Park & Wildwater Kingdom may recognize a familiar face in the park’s marketing.
Six Flags Entertainment Corporation the parent company of Dorney and Six Flags Great Adventure has announced a new strategic partnership with football legend and champion Travis Kelce, who will serve as a brand ambassador for North America’s largest regional amusement park operator.
Throughout 2026, Kelce will collaborate with Six Flags to share digital content across his social platforms, engage fans through branded experiences, and support marketing initiatives systemwide.
Under the agreement, Six Flags also has the right to incorporate Kelce’s name, image and likeness across a variety of approved channels, including broadcast media, streaming platforms and in‑park marketing.
“Travis Kelce has been a lifelong fan of Six Flags, having grown up going to some of our most iconic parks with family and friends, so he is a natural ambassador to represent the Six Flags brand across North America,” said John Reilly, president and chief executive officer. “His fun-loving personality, commitment to excellence and passion for the game have contributed to three Super Bowl titles on the field, and we’re confident they will score big with our guests as well.”
“Six Flags parks were a hallmark of my childhood and the scene of some of my most fun and cherished memories, and I’m excited to team up with the company as it enters its next chapter,” said Kelce. “The Six Flags team is creating even more rides and attractions as it takes guest engagement to a new level. I look forward to helping them continue to build excitement for their unrivaled portfolio of parks and introduce a new generation of fans to the unforgettable experiences.”
Financial terms of the partnership were not disclosed.
