A-Treat to support homeless veterans with donations from sales of patriotically themed soft drinks

A-Treat is changing the look of its Cream Soda and Cola labels and donating part of its sales to support homeless veterans now through the end of the year.

The Jaindl Companies, owner of Allentown-based A-Treat, will dress its 12 oz plastic bottles in patriotic labels and donate 20 % of sales to the Leigh Valley Homeless Veterans Fund.

“Homelessness among our country’s veteran population is a problem that we as citizens have a duty to solve. It is nothing short of a debt that we owe the very people who have served so valiantly to protect our freedom,” said David Jaindl, the Jaindl Companies’ third-generation president. “Given that we’ve just come through a horrible, life-altering pandemic, combined with the divisiveness we are witnessing in our country’s politics, we think there is no better time than the present to support our vets, a cause that is altogether unifying and truly American.”

The patriotic-themed soda flavors will be available on-line and regionally in grocery, convenience, and specialty retail stores beginning Veterans Day.

“This is truly a win for the Valley’s Homeless Veteran Fund,” said Tom Applebach, director, Lehigh County Office of Veterans Affairs and chair of the Lehigh Valley Homeless Veterans’ Committee at the Lehigh Valley Community Foundation. “We are extremely excited to partner with the Jaindl Companies, and what better way to help our homeless vets than by drinking and sharing an A-Treat with your friends.”