Sign In
Upcoming Event
Free Newsletter
Lehigh Valley-made Mack Trucks partners with Professional Bull Riders tour
Stacy Wescoe//August 20, 2026
PHOTO/MACK TRUCKS
Lehigh Valley-made Mack Trucks partners with Professional Bull Riders tour
Stacy Wescoe//August 20, 2026//
Mack Trucks has become the official hauler for the Professional Bull Riders (PBR), making this the first Western sport partnership in Mack Trucks history.
The PBR Teams Gambler Days Aug. 21-23 at the Moody Center in Austin, Texas, have a full-branded Mack presence as part of the agreement.
Beginning with the 2026 PBR Teams season, two Mack Pioneer models will haul the steel infrastructure that forms the backbone of every PBR event – the bucking chutes, panels, gates and posts that encircle the arena. That steel, collectively weighing nearly 75,000 pounds, stretches 1,800 feet when assembled or the equivalent of six football fields of connected steel.
The two Mack Pioneer models selected for the application are each spec’d with the Mack MP13 515-horsepower engine and Mack mDRIVE 12-speed Automated Manual Transmission.
As part of the partnership, Mack Trucks will activate across PBR Teams, a 10-team league launched in 2022, and PBR Unleash The Beast, the sport’s premier individual competition tour, bringing its brand directly to fans through a robust mix of physical, in-venue and digital assets.
The program includes two co-branded, wrapped Mack Pioneers deployed through the Mack Trucks Dealership Activation Program, supported by co-branded marketing materials and rider signings, as well as dedicated concourse and Fan Zone activation space.
Mack Trucks will also receive in-arena visibility through digital LED and second-level signage, along with inclusion across PBR social media, newsletter and website channels.
“PBR is built on toughness, and so is Mack,” said Josh Baker, chief revenue officer, PBR. “Having a truck that can handle nearly 38 tons of steel night after night, city after city, is critical to putting on the best show for our fans coast to coast. Mack delivers that.”
The Mack Pioneer began production in 2025 at Lehigh Valley Operations in Macungie.
